Baidu.com: China's Google?
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Code : COM0104
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Region : China
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Abstract: Beijing-based Baidu.com Inc is China's leading Internet search-engine company with a market share of 37%. It started its operations in 2000 and broke even within three years. As its website is similar in appearance to Google.com, it is often referred to as 'China's Google'. Some experts feel that Baidu, the Chinese language search engine, does a better job than Google. However, the going seems to be getting tough with other domestic players intensifying their competitive efforts. Pedagogical Objectives: |
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Keywords : Baidu.com; Sohu.com; Growth strategies; Competition; Google; Chinese search engine market; Yahoo!; Chinese Google; Robin Li; Alexa; Acquisitions and partnerships; 3721; Growth Strategies Case Study; Market share; SINA.com; Challenges for Baidu
Contents :
» Baidu.com: The Formative Years
» The Leader in the Chinese Search Market
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